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LOCAL MATERIALS, LOCAL PRODUCTION, LOCAL TALENTS
A true partnership.
We create high quality sneakers by collaborating closely with talented artists and local manufacturers. We call this co-design. By exporting SYOU, pronounced 'shoe', we hope to stimulate the local economy. This way we try to contribute to a better perception of a country. It’s a creative and commercial handshake across the world. Our current line comes straight from Colombia and is created with lots of energy and local love.
CANVAS COLLECTION
ECO COLLECTION
PRINTS COLLECTION
LEATHER COLLECTION
HONEST TRADE, HONEST PRICES
SYOU sneakers are 100% locally produced.
By uncovering local talent and establishing local partnerships, we promote the creativity, industry and richness of the national culture. Locally sourced materials and national talent allow us to create a truly co-designed sneaker range. Through our journey and ethical actions we hope to tell empowering and inspiring stories. This is only a part of our story, there is much more to it. Want to know more?
DISCOVER SYOU
OUTSTANDING QUALITY FROM COLOMBIA
Ultimate comfort with our cupsoles
Our cupsoles are ergonomically designed to reflect the natural shape of a healthy foot. Moreover, each sole is hand stitched to make sure they will never come off. Every pair of SYOUs is a testament to our love of detail and steadfast refusal to compromise on the high quality of our materials. Our soles are designed, sourced and pressed in Medellín, Colombia.
We will guarantee you ultimate soft comfort and top quality of the rubber.
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"SYOU has managed to put together local shoe making suppliers and designers, and highlight Colombian culture and stories in such a coherent way, that when combined, the brand has a strong international character."
VICTOR BELALCÁZAR // Giorgio Sport, Director General (Frabricante de SYOU)
"In spaces like the MAMM store, we promote initiatives whose principles of work are based on respect for the environment, fair trade and social responsibility, principles that are part of SYOU’s DNA."
MARIA MERCEDES GONZÁLEZ // Director of MAMM (Museum of Modern Art Medellín)
"SYOU is a special product, of much value to our country; it highlights materials and designs that are unique to Colombia."
JAIME URIBE // General Director, Silicaucho
"I like that SYOU thinks as a team; its co-design philosophy expands horizons."
JUAN DÍEZ // Diseñador Gráfico (Diseñador de Imagen Corporativa de SYOU)
"Through images, videos and their products, SYOU showcases the positive, diverse, colourful and thrilling side of Colombia; it puts together unique aspects of our country that the world needs to know about."
JOSÉ ARGOTTY // Illustrator (Co-creator of SYOU’s first collection)
"SYOU is part of Colombia's MAGIC REALISM; it’s living proof that, through a pair of shoes, great stories can be told."
VICTOR BELALCÁZAR // Giorgio Sport, Director General (Frabricante de SYOU)
"Working with SYOU is a good vehicle to show oneself internationally: as a Colombian artist, as a company, as a country."
SANTIAGO OLIVEROS // Illustrator (Co-creator of SYOU’s first collection)